Europeana fashion

Save the date: Europeana Conference on Digital Fashion Futures in February

EFCONF_Save-The_Date Header

The conference Digital Fashion Futures explores the future of digital fashion
initiatives, bringing together a multitude of online fashion platforms and innovative perspectives from the cultural heritage industry.

FEBRUARY 24 | KEYNOTE LECTURES
On the first day, the conference examines ways in which digital content can be worked into a valuable experience for its consumers as well as the evolving role of digital content in business models for fashion. Participants are encouraged to evaluate their own role in the future landscape of fashion.

FEBRUARY 25 | WORKSHOPS
On the second day, various workshops and debates allow participants to delve deeper into the ideas presented on the first day. Use cases, challenges, best practices and how-to’s offer in-depth insights and practical detail for anyone who wants to be part of the future of fashion online. Topics that will be covered are intellectual property in a digital environment, digital skills required in tomorrow’s fashion world, how to contribute content to Europeana Fashion, and more.

FEBRUARY 24, 25 & 26 | SOCIAL ACTIVITIES
The conference is complemented by a range of off-programme social activities to
let participants connect with each other as well as explore the Belgian fashion and heritage scene. These activities take place on 24, 25 and 26 February. Participants can sign up for these events independently from the conference.

REGISTRATION
Registration for the conference and social activities is open from the end of November 2014 onwards. To receive a notification when registration opens, please sign up for the Europeana Fashion newsletter. More information via communication@europeanafashion.eu.

Europeana Fashion is a network of 22 partners from 12 European countries that represents the leading European institutions and collections in the fashion domain. The network aggregates and provides to Europeana outstanding and rich material about the history of European fashion. By February 2015, Europeana Fashion will have made available online over 700.000 fashion-and costume related items, such as historical dresses, accessories, photographs, posters, drawings, sketches, videos, fashion catalogues, and more. Over 400.000 items are already accessible on europeanafashion.eu and europeana.eu. MoMu is one of the founding partners of the Europeana Fashion project as well as a content provider.

Edition, Event

Antwerp Academy Art Book Fair

Antwerp Art Book Fair this Saturday October 18th! Photo: Peleman

Antwerp Art Book Fair this Saturday October 18th! Photo: Peleman

On Saturday 18 October, the Royal Academy of Fine Arts Antwerp is hosting its first international art book fair. In the heart of Antwerp, more than 60 exhibitors from Belgium, Germany, The Netherlands and France are offering photo books, artist’s books, exhibition catalogues, art magazines, art books and other related printed matter.

MoMu catalogues at the Art Book Fair Saturday October 18th! Photo: Monica Ho

MoMu catalogues at the Art Book Fair Saturday October 18th! Photo: Monica Ho

MoMu will also join the art book fair with tons of catalogues of not only our newest exhibition MoMu Now but also of past exhibitions. Make sure to stop by because our catalogues are looking for a new home!

The Art Book Fair will take place this Saturday October 18th from 10AM until 5PM at Venusstraat 34B, 2000 Antwerp!

(text and photo: Monica Ho)

Event, Exhibition, Press&PR

Recap MoMu Now Blogger event

Photo: Monica Ho

Photo: Monica Ho

Photo: Monica Ho

Photo: Monica Ho

MoMu excitedly welcomed a group of bloggers for a private tour of the latest exhibition MoMu Now. Being familiar with the fashion scene, the bloggers were no strangers to some of our key pieces in the exhibition. Our curator, Karen, and MoMu guide, Kathleen, were our guides for the night and shared their exceptional knowledge of Belgian fashion!

Photo: Monica Ho

Photo: Monica Ho

Photo: Monica Ho

Photo: Monica Ho

It was a great night filled with lovely company, fashionable people and great talks! Thank you all for coming!

(text and pictures: Monica Ho)

Behind the scenes, Press&PR

Meet our MoMu/Zuiddag girl Aurélie!

zuiddag1

Zuiddag is an organization for and by youngsters! On this day more then 12.000 young people between 15 and 18 years old are skipping school to be able to experience the job of their dreams!
Meet Aurélie, our MoMu/Zuiddag girl!

“I am Aurélie, and I am in the 5th grade at school and today I worked at MoMu. Yes only today and that is because today was ZUIDDAG, we could choose where we wanted, and the money earned is going to a foundation for children in Gaza. So it was a great experience to help here at MoMu. In the morning I helped Klaartje from the Education department to clean up the Atelier for children and in the afternoon I helped Birgit at the MoMu library.

zuiddag2

I did not only work I also got the opportunity to check out the new exhibition. It is very difficult to choose one favourite piece out of all these beautiful clothes. For me it is not even possible to choose one work, but after a while I found two outfits which are absolutely fantastical. The first one is made by Raf Simons for Christian Dior. I love this one because it is very classy, chic and girly at the same time. The second one is a piece made by Peter Pilotto. It is a combination of a skirt, a blouse and a short jacket , the colours are perfectly matched and even the prints are beautiful together. I really like these two because they are my style and I would definitely wear them myself if it was possible. Everybody who’s interested in fashion should come and check out this exhibition, because this is just WONDERFUL!”

Exhibition, Press&PR

MoMu Now Nail Art

MoMu Now nail art by http://instagram.com/melaniach

MoMu Now nail art by http://instagram.com/melaniach

We love this MoMu Now inspired nail art by Melaniach!

Behind the scenes, Exhibition

Transporting Birds of Paradise

BirdsBowes

Check this out! Largest clothing bag in the world to transport the iconic ‘femme oiseau’ dress by Thierry Mugler to the Birds of Paradise expo at the Bowes Museum in UK in October.

Exhibition

MOMU NOW: Interview with Bob Verhelst

Preparations at the MoMu NOW expo at MoMu Fashion Museum Antwerp, Photo: Monica Ho

Preparations at the MoMu NOW expo at MoMu Fashion Museum Antwerp, Photo: Monica Ho

We sat down with artistic director and scenographer Bob Verhelst, who designed the scenography for many of MoMu’s exhibitions, including our upcoming exhibition MOMU NOW.

How did you come up with the design for MOMU NOW?

While this exhibition will show contemporary fashion from the MoMu collection, I chose to use the Bauhaus-inspired primary colors red, white and black, which are part of the MoMu visual code, as color palette for the exhibition space. For this we used ‘traffic red’, ‘pitch black’ and ‘white’ paint from the Ambiance series of Levis. Next to the typical MoMu colors, I wanted to give the audience a look into the archives of the museum, including MoMu’s new external storage space.

'Traffic red' from the Levis Ambiance range and the typical MoMu red color to be implemented in the MoMu Now scenography, Photo: Monica Ho

‘Traffic red’ from the Levis Ambiance range and the typical MoMu red color to be implemented in the MoMu Now scenography, Photo: Monica Ho

'Traffic red' from the Levis Ambiance range and the typical MoMu red color to be implemented in the MoMu Now scenography, Photo: Monica Ho

‘Traffic red’ from the Levis Ambiance range and the typical MoMu red color to be implemented in the MoMu Now scenography, Photo: Monica Ho

Exhibition plan with scenography for the MoMu Now expo at Momu Fashion Museum Antwerp, technical drawing: Robby Timmermans and Bob Verhelst

Exhibition plan with scenography for the MoMu Now expo at Momu Fashion Museum Antwerp, technical drawing: Robby Timmermans and Bob Verhelst

You were also responsible for the other collection presentations of MoMu: BACKSTAGE: SELECTION I in 2002 and THE MOMU-COLLECTION: SELECTION II in 2006-07. Do you consider these exhibitions as a trilogy?

Yes, I do consider the three exhibitions as a trilogy. The first collection presentation was the opening exhibition of MoMu. We thought it was important, before doing a thematical presentation, to introduce MoMu to the audience by showing them what the MoMu collection consists of: the diversity of their specialized subcollections amongst which the lace collection, 19th century dress, the Antwerp 6 and Belgian designer pieces.
In the second collection presentation we mainly showed contemporary fashion from the museum collection. Since it has been seven years since the latest collection presentation, the collection has been extended a lot and the museum thought the time was ripe to give an overview of the latest acquisitions, because international as well as Belgian designers have donated extraordinary pieces from their archive recently. So the three exhibitions are definitely in line with each other.

What have you been working on besides MOMU NOW lately?

I’ve been working on the scenography of two other exhibitions. The first one is THE TIE. MEN FASHION POWER in the Swiss National Museum in Zurich and will open on the 19th of September. The fact that the tie is back in fashion forms the starting point of the exhibition, which presents the accessory in all its facets. The second exhibition is THE FUTURE OF FASHION IS NOW in Museum Boijmans van Beuningen in Rotterdam and will open on the 11th of October. This exhibition is about the latest generation of designers who design and present their collections in a totally different way: by using futuristic technologies and recycling techniques and being aware of the social value of clothes. Next to this I did the interior design for the new flagshipstore of A.F. Vandevorst in Antwerp that was officially opened last month.

Interview: Danique Klijs

Library

Visionaire Rio

Visionaire nr. 62 RIO, a new addition to the MoMu Library, Photo: Monica Ho

Visionaire nr. 62 RIO, a new addition to the MoMu Library, Photo: Monica Ho

Visionaire nr. 62 RIO, a new addition to the MoMu Library, Photo: Monica Ho

Visionaire nr. 62 RIO, a new addition to the MoMu Library, Photo: Monica Ho

We are happy to announce that the MoMu library received a new issue of Visionaire!
Visionaire, established in the spring of 1991, is a multi-format album of fashion and art produced in exclusive numbered limited editions. In the past Visionaire has published works by both famous and emerging artists from around the world as well as personalities, fashion designers, image-makers and other leaders in contemporary culture.

Visionaire nr. 62 RIO, as our newest acquisition is titled, takes the shape of a 3D lenticular case that contains a stereoscope and 18 3D slides. When the Visionaire team was introduced to a stereoscope in a brainstorm 10 years ago, they were all taken by this compact object that allowed them to immerse themselves in a 3D world by simply looking at double-image slides through this little device. Back in the 19th century stereoscopes were the main source of travel images and pictures of current events from around the world. Today, as interest in 3D technology grows, Visionaire took this analogue approach to achieve the same mesmerizing effect.

Visionaire nr. 62 RIO, a new addition to the MoMu Library, Photo: Monica Ho

Visionaire nr. 62 RIO, a new addition to the MoMu Library, Photo: Monica Ho

The images on the slides are interpretations of Rio, including: supermodel Gisele Bundchen nude in 3D by Mert Alas & Marcus Piggott and controversial transgender model Lea T by world-renowned artist Maurizio Cattelan with Pierpaolo Ferrari and a still of the short film ‘Perroquet’ by Sølve Sundsbø which was shown during our last exhibition Birds of Paradise. The case itself appears in two different versions with different prints: one featuring an artwork by Fernando and Humberto Campana, the other featuring an artwork by Beatrix Milhazes.

On a regular basis, the MoMu library completes its collection with books on fashion, costume and textile. On our website you can find a limited list of new acquisitions

Words by Danique Klijs

Behind the scenes, Collection, Exhibition

A Brilliant donation

A donation from the Belgian leather good's house Delvaux to the MoMu Collection, Photo: MoMu

A donation from the Belgian leather good’s house Delvaux to the MoMu Collection, Photo: MoMu

Who doesn’t love receiving gifts? At MoMu, we surely do and our most favourite gifts are new additions to our Collection. For our upcoming exhibition MoMu Now, the Belgian luxury leather goods house Delvaux donated a copy of one its most iconic bags: the Brillant!

The black medium-sized Brillant from 2014 is the third Brilliant featuring in our collection. The two other Brillant versions are a red transparent vinyl one from 2012 named “Chaperon Rouge” and a colourless transparent vinyl one named “Noces d’Or” from 2008. Each of them are very special limited editions. The “Noces d’Or”, for example, celebrates the 50th anniversary of the Brillant.

A donation from the Belgian leather good's house Delvaux to the MoMu Collection, Photo: MoMu

A donation from the Belgian leather good’s house Delvaux to the MoMu Collection, Photo: MoMu

You would not expect it, but the Brillant is already a 50 year legend. The Brillant was originally designed by Paule Goethals for the hostesses of the 1958 World Fair in Brussels and ever since has been a classic of the house. The bag has been spotted on the arms of royalties, celebrities and fashion lovers worldwide.

We invite you to come and admire our three Brillants and all the other recent acquisitions in our collection during the exhibition MoMu Now from September 25 onwards. If you want learn more about Delvaux, come and visit our library to see the catalogue of the exhibition Delvaux: 180 Years of Belgian Luxury that MoMu hosted in 2008.

Thank you Delvaux for this brilliant donation!

Collection

New acquisition Dior by Raf Simons

Dior by Raf Simons S/S2014, new acquisition for the MoMu Now expo, (c) MoMu - Fashion Museum Antwerp

Dior by Raf Simons S/S2014, new acquisition for the MoMu Now expo, (c) MoMu – Fashion Museum Antwerp

Just arrived in our Collection Department!
This fabulous top in silk, fibre and lurex Dior by Raf Simons for S/S 2014. Soon at the upcoming MoMu Now expo from September 25th!