Yves Saint Laurent, Summer 1967 © L’art et la Mode, Textil Report

The sixties and seventies was an era of great optimism which saw the emergence of a new way of looking at the world. Fashion was now an expression of unbridled joie de vivre.

The 1960s and 70s at Silks & Prints from the Abraham Archive – Couture in Colour, Photo: Boy Kortekaas

Swatchbook by Abraham Ltd., 1965, (c) Hulda and Gustav Zumsteg Foundation

Large designs were en vogue and Abraham Ltd. had mastered the art of the blow-up as had no other. gigantic flowers exploded the conventional repeat for dresses and refused to be bound by the proportions of the human body.