Exhibition

Abraham scrapbooks

Installation with 20 Abraham scrapbooks, (c) Swiss Nationalmuseum

Installation with 20 Abraham scrapbooks, (c) Swiss Nationalmuseum

The twenty scrapbooks compiled between 1947 and 1996 are full of information about fashion, textiles, and of course Abraham Ltd.

Any mention of the company in the press was carefully cut out and pasted in, thus affording us a wonderfully intimate glimpse into the world of Abraham and how it perceived itself. The pleasure the compilers took in designing the scrapbooks is evident on every page, just as the zeitgeist shines through not only in the cuttings, but in the lay-out, too.