Library

1930s Fashion The Definitive Sourcebook

La Coquette, 1932

La Coquette, 1932

RKO Pictures press photograph, 1939

RKO Pictures press photograph, 1939

1930s:
The book on the 1930s sheds light on the more mature femininity of the decade as translated by new silhouettes. The glamour of the Technicolor cinema and Hollywood starlets is translated in a figure-hugging silhouette that shows no signs of the upcoming austerity around the world. Until the late 1930s, European couture houses sold luxurious evening gowns to their American customer base, whereas in Europe the design became more focused on practicality and comfort. The beautiful glamour shots and fashion plates show that the 1930s are so much more than just the decade between the Jazz Age of the 1920s and WW2.