Behind the scenes, Collection, Exhibition

Shooting MoMu Now

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Photographing collection pieces for the upcoming ‘MoMu Now’ exhibition and publication happens at our own MoMu studio. It is a stressful but also a delightful adventure.

We photograph about 14 silhouettes a day and some accessories. Sometimes silhouettes look really good in our studio but once the unmerciful photographer’s lense is directed at them, you see on the picture all the tiny folds and creases and things that are wrong, that you didn’t see before. So even though you’re well prepared there’s always extra work once it’s in front of the camera. Since the ‘model’, the mannequin or buste cannot move it can be a lot of effort to try and give her some natural grace and movement.

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4 people are busy adjusting and dressing silhouettes, and the photographer gives directions, just like on an editorial fashion shoot. And although the model doesn’t grow tired, we all do. Some dolls have outfit changes and some shoes still need to arrive on the day so it’s really a work in progress.

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This time we were very happy to be able to photograph all our newest acquiqitions, because we know them very well but normally have to wait for years before we can show them. Many Belgian fashion highlights such as Dries Van Noten, Raf Simons, Olivier Theyskens, Ann Demeulemeester, Dirk Van Saene, A.F. Vandevorst and Veronique Branquinho and many others were part of this shoot. You can really feel in the amount of detail and perfection that the Belgians are very strong both artistically and technically.

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And, even though Haider Ackermann, Bernhard Willhelm and Peter Pilotto weren’t born in Belgium, they went to the fashion department of the Royal Academy of Fine Arts Antwerp, so we count them in with our Belgian designers, as their strong artistic signature, eye for detail and technical mastery is surely something they share with the other designers in the MoMu collection.