Adidas, the Original Superstars


adidas Originals | #OriginalSuperstar with Pharrell

With the kind support of adidas, MoMu was able to realize its exhibition FootPrint – The Tracks of Shoes in Fashion. In honor we have dedicated a wall to Adidas where a video ‘I Create for an Audience of One’ of Adidas is shown.

In the video Pharrel Williams challenges the notion of what a true Superstar is and explores the true significance of what it means to be an original Superstar.

Pharrell Williams and his five handpicked influencers explore their commitment to creating for an audience of one – the true calling card of an Original Superstar. Six voices. Six faces. Six streams of creativity.

With the help of Pharrel Williams and his five handpicked influencers, Pusha T, Grigoriy Dobrygin, Smithe, VJ Miann and Yoon, this message is defiantly proclaimed by six voices, six streams of creativity. Together the group debunk the notion that superstars are driven by likes, online comments, crowds or external validation. Embodying the notion of Superstars setting their own standards, the group of creatives will continue to bring the concept to life and inspire others to define who their own Original Superstars are.