In 2016, the Belgian fashion house Natan is planning to gift a couture creation to the ModeMuseum Antwerpen (Antwerp Fashion Museum). As a result of this gift, the ModeMuseum has created a film documenting the entire design and manufacturing process of the dress. The film records the various stages of the creative process of the dress: from the early design idea, the first sketch and the various fittings in the studio to the photo shoot with the model. The film is supplemented by interviews with Kaat Debo (Director of MoMu), Christian Salez (Furthermore Ltd London and Executive Director at Natan) and Pierre Mallevays (Managing Partner at Savigny Partners LLP).
Presenting the creative process is a unique opportunity, considering the museum is usually only able to acquire and purchase end products for its collections. With this project, the ModeMuseum not only wants to highlight the great craftsmanship of Edouard Vermeulen, designer and owner of the Natan house, but also to show a glimpse behind the scenes of the house and the professional skill of the team active in the Natan couture studio.
With his fashion house Natan, Edouard Vermeulen has been working in the fashion world for more than 30 years and he is an important international representative of Belgian fashion. He is particularly known for the creations he has made for the Belgian royal family and various European royal houses, but also for his refined style and passionate craftsmanship. In this he fulfils a valuable role of ambassador for Belgian fashion and craftsmanship. Vermeulen has a predilection for luxurious materials and monochrome colour palettes. He avoids excessive prints or embellishment. He limits decorations to an accent, a flower or a bow. He likes working with architectural volumes, whereby the cuts of the clothing hark back to iconic designs by Balenciaga and Balmain from haute couture in the middle of the previous century.
The documentary can be seen from 16/10 to 4/12/2016 in the MoMu Gallery (free entrance), accompanied by a selection of unique couture creations from the Natan fashion house.
The film and exhibition were made possible with support from the Deutsche Bank.